JUCE Fragrances has debuted a modern new packaging design alongside a major retail rollout, marking a pivotal moment in its evolution from start-up to national favourite.

This quarter, JUCE fragrances became available at Superbalist and Medirite Plus, dramatically expanding access to the brand across South Africa. With Superbalist driving online conversions and Medirite supporting in-store purhcases, JUCE continues to expand its omnichannel approach with national reach.

The new box design has been met with strong consumer response, capturing attention on shelves and online with its minimalist aesthetic and impactful messaging. Early feedback suggests the visual update is helping attract a new wave of customers while deepening loyalty among JUCE’s growing fanbase.

These strategic updates helped fuel the company’s 43.78% quarter-on-quarter sales growth in Q2, as JUCE continues to gain momentum in both the retail and lifestyle space. With placement in top-tier outlets and a refreshed brand presentation, JUCE is poised to scale even further in the months ahead.

Looking forward, JUCE promises to continue pushing boundaries, telling stories, and creating experiences that go far beyond scent. If Q2 is any indication, the future smells like success.

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