Juce Fragrances Announces Strategic Retail Partnership and Continued Online Growth

Juce Fragrances, the exciting new fragrance brand that launched in July 2023, has secured a new strategic partnership with We Are Egg.

Juce entered the retail space in mid-November last year with a limited fragrance selection at We Are Egg’s store in Cavendish Square, a renowned shopping destination in Cape Town. By December, Juce Fragrances ranked 4th overall in sales within the We Are Egg beauty section at Cavendish.

Building on this success, Juce has taken significant strides in expanding their retail footprint. As of March 2024, Juce's full fragrance collection was made available at We Are Egg Cavendish and a new in-store section launched at their Rosebank store in Johannesburg. From April, Juce's full collection will also be offered at We Are Egg’s store in the iconic V&A Waterfront.

Since launching full collections at two We Are Egg locations, Juce has witnessed a phenomenal 3-fold increase in sales at We Are Egg during January and February – traditionally challenging retail months in South Africa.

Juce also successfully capitalised on the November shopping season, achieving a remarkable 2.5 times increase in online turnover over the Black Friday period. This momentum continued through December, with online sales remaining more than double those of October.

This combined online and in-store growth demonstrates Juce Fragrances' commitment to providing exceptional customer experiences across all channels. The brand is poised for continued success in the South African fragrance market as it continues to expand its offerings and grow its retail partnerships.